Features
TVNZ-NZ Marketing Awards 2017: Loyalty New Zealand strengthens its frontline
Ensuring frontline staff fully engage customers with your product is never an easy task. As New Zealand’s most popular loyalty programme (with over 2.5 million members) but without a physical presence, that disconnect was proving disastrous for Fly Buys. So how do you motivate the wildly diverse frontline staff of Fly Buys’ partners?