A round of applause to Fly Buys, Men's Health Trust, McDonald's and Roadshow Films.
Marketing, advertising & media intelligence
Fly Buys is sharing the love in a new campaign, by Colenso BBDO, created to remind Kiwis that giving is what it does best.
While conserving power and lowering bills is a message often pushed by power companies, Genesis Energy is pushing a different idea, via JustOne, after teaming up with Fly Buys to reward customers' power consumption.
Fly Buys has added a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with one-to-one agency JustOne.
The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.
New Zealand’s biggest loyalty scheme, Fly Buys has given its well-recognised catalogue a face-lift, courtesy of Tangible Media, turning the flyer-fashioned publication into a classy magazine.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Take a bow, Wellington Regional Economic Development Agency, Fly Buys and NZI.
Fly Buys has returned to TV screens with a weird—some might say creepy—ad that shows a grown man being tickled by the future version of his current self.
A regal curtsey for ANZ, Fly Buys, The Salvation Army and Air New Zealand this week.
There aren't many things more tedious than trying to find a park around Lambton Quay, Wellington, even on a good day. But if there is one thing that can quell how harrowing it is driving around in circles just to be pipped at every post by aggressive drivers with sharp parallel parking skills, it's free parking.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year's content—UPDATED
After five successful seasons, TVNZ has decided to pull the plug on MasterChef NZ to focus on other multi-night formats, including new drama Filthy Rich and new DIY porn Our First Home. And while TVNZ basks in the soapy ratings sunlight of Home & Away and Shortland St, MediaWorks is looking to follow suit and is asking for submissions for its own multi-night soap.
In recent years, Fly Buys has been on a mission to expand the range of things card holders can use their points for, whether it's music, flights or toasters. And BNZ has been promoting some fairly innovative products lately as part of its 'Be Good With Money' brand strategy. Last year, the two collided, with BNZ announcing its KiwiSaver scheme members would be able to redeem Fly Buys points to make contributions to their or another person’s BNZ KiwiSaver schemes. And it's released an ad via Colenso BBDO to trumpet that point of difference and show that its customers can be good with your money, even when they're spending it.
We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.
When it comes to mergers, it doesn't get much bigger than ANZ shutting the stable door on the National Bank. Everyone knew it was coming eventually, but having to say goodbye to the much-loved stallion still came as a shock to many. And from the relatively smooth IT switchover (thought to be the biggest IT project this century in New Zealand) to the roll-out of the different phases of communications, most would agree they did a pretty bloody good job of it. Matthew Pickering, head of retail marketing, pipes up.
It’s been a cracking year for the crew of Clemenger BBDO Wellington, with the agency winning four Cannes Lions, three Gold Effies, New Zealand's only D&AD Yellow Pencil for Ghost Chips and securing more work in The Work than any other Kiwi agency. Here’s what caught the attention of the lads at the helm, Philip Andrew and Andrew Holt.