Browsing: Fleur Revell

Old Spice launches down under, Isaiah Mustafa channels Kiwi masculinity—UPDATED

Old Spice has undergone a major resurgence in recent years, becoming the no.1-selling antiperspirant and deodorant and body wash brand in North America, and it all kicked off with American actor and former NFL player Isaiah Mustafa on a white horse. That ad by Wieden + Kennedy was one of the most-talked about commercials of all time and won a Cannes Lions Film Grand Prix. And now, with Old Spice launching a range of products in New Zealand, he’s reprised his role for an online video in which he aims to “define what it means to be a New Zealand male”.

100% pure geek

As the ‘100% Pure’ brand, meticulously built by Hobbit labour, begins to erode, I find myself asking the question – is it now time for the geeks to inherit Middle Earth? If we must align our country’s brand with an export industry, would not IT be a smarter choice?