Getting any salty old sea dog to share their secret fishing spots is nigh-on impossible. And this reluctance can sometimes be dangerous, because if they get into trouble no-one knows where they are. So, in an effort to deal with this problem and stop its customers from dying, Hutchwilco, DDB and Rapp Tribal developed a clever and helpful iPhone app that allows fishermen to log their co-ordinates to a secure database and if they don’t come home, a loved one can log on, see where they like to go, and send the details straight to the Coastguard.
Media is a competitive business, with everyone fighting hard for their slice of the pie. But it’s also collegial, with everyone cognisant of the struggles involved in getting those slices. And the two worlds combined this week when Tangible Media’s NZ Fishing World took on Fairfax’s Fishing News in the second annual fishing competition.
If you fancy yourself as a bit of an angler, harness both your enthusiasm and a team of no more than eight people and put Friday, 5 March aside for a day on the water as part of The Great ACP Media Fishing Competition, which is hosted by ACP Media’s men’s magazines.