Browsing: fish and chips

OMD and Fly Buys chip away at greasy lovers with new media channel

As Marshall McLuhan famously said, the medium is the message, “creating a symbiotic relationship by which the medium influences how the message is perceived”. Very rarely does the medium get the message across and also have the ability to soak up grease, but OMD’s novel campaign for Fly Buys Visa that will see deep fried goods up and down New Zealand being wrapped in branded paper has managed to do exactly that.