articles tagged 'Fiona Woolley'

New wheels: FCB Media fills the automotive void with European Motor Distributors win

  • Media
  • September 26, 2014
  • Damien Venuto
New wheels: FCB Media fills the automotive void with European Motor Distributors win

After losing the BMW account earlier this year, FCB Media has successfully orchestrated a switcheroo and landed itself behind the driver's seat of not one but four automotive brands by winning the European Motor Distributors (EMD) media account after a pitching process, which involved two separate media briefs.

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Corona, Audi, ANZ and MEA Mobile show the power of the tangible in a digital world

  • Experiential
  • August 7, 2014
  • Callum Sweeney
Corona, Audi, ANZ and MEA Mobile show the power of the tangible in a digital world

At the 2014 Cannes Lions there were over 3,000 entries into the activation category alone. And, anecdotally, at least, brands in this market are spending more of their budget on real-life experiences that can then be amplified with digital and social tools. Here are a few local examples.

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Audi tweaks global 'Land of Quattro' platform to appeal to Kiwi tastes

  • Marketing
  • July 29, 2013
  • Ben Fahy
Audi tweaks global 'Land of Quattro' platform to appeal to Kiwi tastes

Last year, after six years in second place, BMW knocked Audi off its perch and reclaimed the top selling premium car mantle in the New Zealand market. But Audi isn't far behind, it's still growing and it's decided to tap into the nation's patriotic fervour with one of the German brand's first locally shot campaigns.

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Year in Review: Fiona Woolley

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Fiona Woolley

Fiona Woolley swapped postage for precision German engineering in 2011 and now Audi's head of marketing spills her guts on 2012.

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Testing mettle/testing metal as Audi opens up its Driving Experience Days

  • Marketing
  • May 4, 2012
  • Ben Fahy
Testing mettle/testing metal as Audi opens up its Driving Experience Days

Aside from being a perennial favourite in the most hated jobs list, another peril of being a journalist is what some may call 'income disparity syndrome'. Those from the fourth estate often liaise with successful types who earn too much, eat at nice restaurants and drive nice cars, before heading home to eat gruel for dinner, keep warm by hovering around the fire in the 40 gallon drum and wrap up lumps of coal in newspaper to give to their children for birthday presents. So it was with a mix of excitement and depression that I ventured out to Hampton Downs last week to test my driving skills in an array of magnificent German machines that I will probably never be able to afford. And in a new move for Audi, it's opening up its Driver Experience Days to corporates and individuals.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Audi ups BOTAB stakes with fast, shiny incentive

  • Advertising
  • August 28, 2011
  • StopPress Team
Audi ups BOTAB stakes with fast, shiny incentive

It's a prerequisite for any bonafide rock god or goddess to drive a cool car. And Audi New Zealand is coming to the party for this Thursday's Battle of the Ad Bands at the Kings Arms, offering the winning band a brand new Audi A1 Sport Plus to share for a month. 

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Saatchi & Saatchi plays last NZ Post, as remaining contenders get ready to rumble

  • Advertising
  • January 25, 2011
  • Ben Fahy
Saatchi & Saatchi plays last NZ Post, as remaining contenders get ready to rumble

The call for entries for the NZ Post advertising tender went out late last year, as it does every three years. But, after a decade as the incumbent, Saatchi & Saatchi has confirmed it won't be participating in the pitch process.

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The year in review: Fiona Woolley

  • Advertising
  • December 16, 2010
  • StopPress Team
The year in review: Fiona Woolley

New Zealand Post sponsors and runs a huge number of industry events, awards and competitions. And, with Localist moving into the directories space recently, a range of new tech-related developments like Send-a-Card and some flash new data toys on offer, it's been busily going about its future-proofing business this year. So, pull up a chair and see what Fiona Woolley, manager, market engagement at Targeted Communications, had to say about 2010.

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AUT wunderkinds take student marketer of the year honours with irreverent Westie Pac campaign

  • Advertising
  • December 13, 2010
  • StopPress Team
AUT wunderkinds take student marketer of the year honours with irreverent Westie Pac campaign

They took out the 50 cent classic category at the Art of the Envelope awards recently, and now the AUT University pair of Christabel Spong and Erin Gulyas have taken out the 2010 Student Marketer of the Year Award with their campaign for the annual launch of Westpac’s tertiary package ‘Westie Pac’.

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Money saw cuts-through, wins Best in Show

  • Advertising
  • November 18, 2010
  • StopPress Team
Money saw cuts-through, wins Best in Show

The innovative entries came from far and wide—even for the first time from Britain—but DraftFCB's Tony Clewett and the fantastically named Rob Banks had the stand-out with their 3D saw made from mock fifty dollar notes and were awarded Best in Show at this year’s Art of The Envelope Awards.

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Scantily clad marketers get sexy, turn envelopes into mmmvelopes*

  • Marketing
  • July 27, 2010
  • Ben Fahy
Scantily clad marketers get sexy, turn envelopes into mmmvelopes*

Candida, Kinetic 121 and New Zealand Post Targeted Communications have sounded the horn for entries into this year's Art of the Envelope awards. And while the creative postal interpretations will be sure to arouse all who lay eyes upon them, the bcg² campaign that shows some well-known marketing characters bringing the sexy back to the humble envelope is possibly even more stimulating.

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