Browsing: Fiona Apple

Stone the crows

Mexican restaurant chain Chipotle’s brilliant ‘Back to the Start’ campaign used animation, emotion and a celebrity cover to tell the sorry story of industrialised food production. It caught plenty of attention and won plenty of awards for its trouble, including a couple of Cannes Grand Prix in film and branded content. And it’s following the same strategy for the follow-up, The Scarecrow.