With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.
Mobile development company Sush Mobile kicked off in 2008 and quickly gained a solid reputation for its various apps and solutions. And just six years later it has been bought by Asia Pacific financial tech company Finzsoft for $1.9 million.
In its first piece of work for World Vision since winning the not-for-profit’s account at the end of last year, Sugar & Partners has released a new campaign that enables Kiwis to contribute capital to the entrepreneurial endeavours of people living in disadvantaged circumstances throughout the world. Launched via a series of billboards that pose the question ‘What if the next Richard Branson, [Mark Zuckerberg, Larry Ellison or Trelise Cooper] couldn’t afford to start up his [or her] business?’, the campaign serves to remind viewers that even the most successful people needed that initial investment to get their ideas off the ground.
An email leaked to StopPress late Friday afternoon revealed that McDonald Vague, the receivers assigned to Mediaweb last month, found several anomalies when analysing the financial records of the struggling company. The message, written by McDonald Vague director Jared Booth, was initially intended only to be read by those involved in the tender process, and comes shortly after Mediaweb went into liquidation on 21 March.
The Outdoor Media Association of New Zealand (OMANZ) today announced a fourth quarter revenue total of $18,659,878, up 1.3 percent from the same time last year. This figure brought the revenue total for 2013 to $66,455,096, which OMANZ says is a 13 percent increase from 2012.
Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.
Most good ideas need a bit of money to get them going and ANZ Bank is positioning itself as the money lender to go to when inspiration strikes.
For the second year in a row ASB Bank has topped Canstar’s Online Banking report for providing the best online banking experience to customers.
The world’s best financial services communications were honoured at the Midas Awards last week in New York.
TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category …