Filthy Rich is returning for season two next week and ahead of the drama that’s set to unfold, TVNZ Blacksand’s rolled out a campaign that gives the audience a good look at the characters and how they might be involved.
It’s been called New Zealand’s most expensive TV show in history—and for good reason. With over $8 million of New Zealand On Air funding on top of the amount contributed from TVNZ’s own coffers, Filthy Rich certainly does live up to its name. We chat to the team at TVNZ about the launch campaign, airing the show two nights a week, and pressure of promoting a show with such a hefty price tag.
After five successful seasons, TVNZ has decided to pull the plug on MasterChef NZ to focus on other multi-night formats, including new drama Filthy Rich and new DIY porn Our First Home. And while TVNZ basks in the soapy ratings sunlight of Home & Away and Shortland St, MediaWorks is looking to follow suit and is asking for submissions for its own multi-night soap.