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Ready, steady, RedYeti
It’s tough out there in production land at the moment. But there’s a new boy on the block and it’s name is RedYeti.
Browsing: film
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News injection proven to stave off violent strains of marketing disease
BOHICA. Here’s your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council’s new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.
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Got two bucks for a movie ticket?
Newspapers and PR reports were all aflutter last week with the news that Boy, written and directed by Taika Waititi, is now the “number one New Zealand film of all time”, overtaking The World’s Fastest Indian (TWFI) with a lifetime box office of over $7,050,000 in the eight weeks since its release on March 25. But are we comparing apples with apples?
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How do you promote New Zealand to the rest of the world as a tourism detination?
…By getting the rest of the world to promote it for you, of course.
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Creative fires stoked – and stroked – in advertising doco
If you’re sick of hearing about how consumers don’t trust brands anymore and feel as though they’re being constantly bombarded by trashy advertising that makes them stupid, drunk and morbidly obese, then Doug Pray’s Art & Copy, “a dynamic exploration of art, commerce, and human emotion”, could be the film for you: it focuses on some of the positive aspects of advertising and interviews the inspirational brains behind some of the world’s most successful campaigns. And it’s coming to the Documentary Edge film festival in Auckland in March.
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When life gives you lemons, watch Lemonade for free
Lemonade, “a film about 16 advertising professionals who lost their jobs and found their calling,” encourages people to listen to that little voice inside their head that asks ‘What if?
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‘Avin a Looksy
Auckland film-maker and critic Lewis Bostock is aiming big by thinking small: he’s trying to create the largest collaborative film ever made.
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Win a marketing budget for horror film
You there clever person, horror movie fan, bored agency creative, media student – has Ant Timpson got a deal for you. The passionate figurehead of all things film has conjured up a quirky competition to promote the film [REC] 2, the sequel to last year’s acclaimed horror hit [REC].
If …
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Ant Timpson proposes NZ Film Month
We all know the work of fanatical filmhead Ant Timpson – producer, director, programmer and organiser of 48 Hours and The Incredibly Strange Film Festival.
On his blog this week he has proposed two awesome ideas. He would like the government to subsidise a 100 per cent New Zealand content digital …