Out-of-home advertising aims to be where the most eyeballs are. But that’s often not quite enough these days and, increasingly, outdoor media owners and agencies are getting creative in an effort to get cut-through and consumer engagement, as evidenced by Barnes, Catmur & Friends’ recent ‘Fiji Me, Please’ Adshel campaign.
Browsing: Fiji Me
A plethora of crepuscular television advertising brought to you by the good folks at Adstream. Ads@6 is best served lukewarm and goes perfectly with lasagne toppers, corn chips and a vigorous session of Zumba. Zumbaaaa! Good to see ‘The Dictator’ splashing out on a new tourism campaign with a rather enticing TVC by the Sydney office of Flying Fish for Barnes, Catmur and Friends (although Monocle, that venerable, besuited, smoking jacket-wearing gentleperson of the monthly magazine world, recently dished out an upper class burn by claiming that countries need to sell themselves with the right words “and Fiji Me are definitely not the right ones”).