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SMI figures: total agency spend just shy of $1 billion in 2016
SMI data shows total New Zealand ad spend for New Zealand accounted for $991 million between January and December in 2016. Here’s the full lowdown on the winners and losers.
SMI data shows total New Zealand ad spend for New Zealand accounted for $991 million between January and December in 2016. Here’s the full lowdown on the winners and losers.
The quarterly magazine readership and circulation figures have been released by Nielsen and the Audit Bureau of Circulation respectively, and, in what has been a consistent trend over the last few quarters, weekly publications continue to bleed readers while special interest magazines, released less frequently, continue to hold strong.