Browsing: FIFA World Cup

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TVNZ wins with Germany as over 400,000 Kiwis tune in to watch the World Cup final
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Many of those who drove to work at the right time on 14 July claim to have found the Kiwi roads free of the traffic jams that usually typify the morning commute. This fortunate state of the road was largely attributable due to the nation’s universities and schools being closed for the winter break, but the fact that 419,000 people (according to Nielsen TAM) tuned in to TV One to watch Germany take on Argentina in the final of the World Cup definitely also played a part.

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Nike’s attack of the clones
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With the 2014 FIFA World Cup just around the corner, brands are doing their best to link with this prestigious event any way they can. Nike has just done it again with their latest spot titled “The Last Game”.

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Beats captivates with epic five-minute World Cup spot
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A ball hasn’t even been kicked yet, but this year’s World Cup has already served up a fair amount of entertainment in terms of the ads that have come from major corporates. While Nike, Adidas and Puma have in the past been the trifecta of good sports advertising, other brands are also starting to intrude on this space by producing ads that are comparable if not better than those produced by the sports juggernauts.

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Mcdonald’s World Cup trick shots
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McDonald’s seems to have taken a leaf out of Dude Perfect’s book with their latest ad. To highlight their association with the 2014 FIFA World Cup the golden arches has made a video featuring some pretty amazing trick shots. Whether they are all real is still yet to be seen.

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Brazilian fast food chain’s smartphone app converts a placemat into a mini football game
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Using the unfortunate premise that dinnertime has become a sordid affair that often involves gobbling down a fast food meal while perusing the rectangular screen of a smartphone, Brazilian fast food chain Giraffas found an innovative way to tap into football fever ahead of the FIFA World Cup. The company commissioned the development of a football game app that converts the smartphone into an ad-hoc goal complete with a a goalkeeper. Once the app has been downloaded, the phone can be placed at the end of a football pitch-themed placemat, which comes with a perforated edge that can be torn off and crumpled into a crude ball.