Browsing: Fidelity Life

Moving on from a ‘glorified PDF’: Goodfolk on reshaping the digital face of Fidelity Life

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client’s willingness to listen to its agencies and the agencies’ willingness to understand their client.