In the middle of last year, a new force officially arrived on the local automotive scene, with Fiat Chrysler NZ claiming it would soon be in the country’s top ten advertisers. And it has appointed OMD Auckland as its new strategic communications and media buying agency in New Zealand.
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Fiat Chrysler puts OMD in the passenger seat
Big new Italian/American automotive union talks itself up, promises it will be in country’s top ten TV advertisers—UPDATED
For the first time in the New Zealand market, Fiat Chrysler Group has launched under one distribution network. And it’s promising to use its additional clout to get its Italian and American brands in front of Kiwi car buyers.