In recent years, The University of Otago has been trying to move away from what it sees as the negative student stereotypes of binge drinking, couch-burning and filthy flats. Of course, those elements of the student culture tend to be quite a drawcard for many Kiwi young’uns hoping to embark on a journey of mind expansion/erosion and a major reason a large number of them fly over a range of other institutions of learning to live and learn in Dunedin. And Godfrey Hirst and Feltex carpets have embraced some those stereotypes with an experiment that aims show off the qualities of its ‘student proof carpet’.