Browsing: Federation

News
Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels
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As the bean counters might say, if advertising doesn’t improve the bottom line, it’s really just art. And expensive art at that. And the agencies that improved their clients’ businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.

News
A bit sheepish: Cavalier Bremworth promotes ovine versatility with new animated campaign
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Back in the day, as a young lad living with a flat full of horrible men in Dunedin, we (mostly jokingly) discussed the idea of investing in a flat sheep because it was such a versatile animal, providing warmth, a footstool, lawnmowing services, fertiliser, ‘comfort’ (for the Southlanders) and, eventually, food. And Cavalier Bremworth is equally fond of the humble sheep’s versatility, because they’ve launched a new campaign to remind Kiwis that wool is the best choice for carpet as it has already passed the toughest tests when it was on the beast’s back.

News
Cavalier Bremworth strikes while the stain’s wet
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The stain jokes have been flowing freely after an onanistic carpet cleaner got busted busting one out on Target this week. And Cavalier Bremworth, with the help of its agency Federation, hasn’t let the opportunity to promote its carpet stain remover pass it by. 

News
Federation flies high with Emirates
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Auckland indie Federation has been chosen by Emirates to handle its creative account in the New Zealand market. Federation won the account after a robust pitch lasting several months, understood to have involved at least two other agencies, including the incumbents Saatchi & Saatchi. As the agency of record, Federation will be responsible for brand, digital, direct and trade marketing, working alongside the Emirates corporate communications team in Dubai.

Opinion
The Year in Review: Sharon Henderson
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Proudly Kiwi-owned indie agency Federation kicked off in 2008 and it pumped out a lot of work this year, with good campaigns for the likes of Warehouse Stationery, Cavalier Bremworth, Fisher & Paykel Finance and The Royal New Zealand Foundation of the Blind. DDB NZ’s ex-managing director Sharon Henderson opines on 2011. 

News
On the recruitment drive…
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… as Federation adds both staff and clients, Designworks appoints an experienced business campaigner to the new role of client strategist, Magnum hits double figures, Eleven adds two new accounts, Mike O’Sullivan to pass judgement in London and video and social/casual gaming network VENA adds an Asia Pacific COO. 

News
Rotation policy still in place as…
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…Federation adds a big name and a few newbies to the full-time roster; Christchurch’s Carter Price Rennie says hello to two new senior consultants; Pead PR sends one of its own to set up a Sydney office; another change in the TVNZ marketing department; and the resignation of Fairfax chief executive Brian McCarthy is linked to a mysterious Kiwi newspaper executive.