FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
Browsing: FCB
The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.
Following the news that FCB has lost the Volkswagen account to DDB and Paper Plus to Contagion, the agency has said goodbye to a large number of staff.
While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand’s success looks to continue with more finalists announced.
Colenso BBDO is the first New Zealand agency to make it onto the winner’s board with a Bronze Lion picked up in the Health and Wellness category. It’s since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.
An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.
VTNZ has appointed FCB New Zealand as its new creative agency, effective immediately. The win follows a three-way pitch initiated by VTNZ with a view of refreshing its current creative work.
The Ministry of Education is taking on bullying with ‘Oat the Goat’, a prevention initiative and interactive campaign by FBC.
Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone’s processing power to help fast-track cancer research. In a campaign by FCB, it’s showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.
StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.
Keep New Zealand Beautiful is back on screens for the first time since the 90s and this time, it’s teamed up with FCB to deliver Mama Nature, a no-nonsense character on a mission to stop Kiwis littering.
FCB has announced that Blair Alexander will take over the reins as media managing director.
It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.
Managing director of FCB’s media division, Rufus Chuter, has resigned from FCB and will leave in May.
Mercury and FCB have released another round of the ‘Energy Made Wonderful’ campaign but they haven’t just made a TVC, they’ve turned a classic car into a modern machine.
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.
The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.
While ‘someone took your nose’ is typically associated with humour, in the case of Fire and Emergency New Zealand’s new campaign, via FCB, a missing nose puts you at risk while you sleep.
FCB New Zealand’s new integrated campaign for The New Zealand Health Promotion Agency targets young adults to drink in moderation, and remember their night out.
FCB’s creatives might have been away from their desks during the Christmas break but that doesn’t mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients’ needs.
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
A rundown of those who walked home with a treasured doorstop last night.
Y&R has announced the appointment of Fleur Head to the role of managing director in its Wellington office.
The 2017 New Zealand Direct Marketing Award finalists have been announced and its JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.
Pak’nSave has launched its new ‘Fridgemas’ campaign via FCB.
Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg’s taking the risk by changing the look of its herbs and spices? And what is it doing to ensure the change isn’t added to the canon of catastrophes?
A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.