Browsing: FCB

News
Mates rates: Vodafone uses friendship to pull in the youth market
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Vodafone has launched a campaign, via FCB, to tap into the much-desired youth market, pushing its new customisable mobile packages and other deals, saying the initiative is different from anything it’s done before. And next week it will be marooning someone on a barge in Auckland Harbour as part of the promotional activity. We talk to Vodafone head of segment marketing Delina Shields about the thinking behind the campaign and why it’s placed such an emphasis on the young’uns.

Features
Churn baby churn: is high staff turnover hurting the industry?
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It’s no secret creatives work hard and like all of us, want to find some fulfilment in their roles. But as time shortens and the workload piles up, that satisfaction is replaced with stress and they want out. Erin McKenzie dives into adland to see what’s going on in agencies and what churn means for the wider industry.

Opinion
‘Big ideas can be taken from small examples’: FCB’s David Thomason on the importance of keeping it real
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In a world of clogged up newsfeeds, sometimes the best content is bogged down by the biggest content. David Thomason uses Philip Simon, a down-to-earth, anti-smoking advocate and infectious personality as a gleaming but under-exposed example of social media gold, and wonders how marketers can use more holistic examples like this in their approach to social change, all while keeping it real.

News
Read hard, play hard
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In a world where books are competing for attention with smart devices, FCB New Zealand and Mexico collaborated with National Geographic Learning and turned smartphones into books with the ReadOn app.

News
VW dips into the Olympic athlete pool again as it promotes ‘the most powerful GTI of all time’
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Volkswagen has released a new spot via FCB that shows New Zealand hockey captain Simon Child toying with the features of his Golf GTI after arriving to the hockey turf a little early. This spot follows on from VW’s recent pulled ad, which invited criticism for showing unsafe practices. And while the new spot doesn’t show any slipping and falling, it does tread into risky territory by focusing on the speed of the new vehicle.

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