Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients’ stories. Every once in a while, they do however use those skills to do a little self-promotion. And that’s exactly what FCB did recently to celebrate its massive haul at the Effies.
Last night, Auckland’s Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here’s the low down of who won what.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
Comedian Thomas Sainsbury has transformed himself into a range of household items in a new campaign for Fire and Emergency New Zealand, via FCB, to encourage Kiwis to check their alarms.
This week The Warehouse, Fresh, and Fire and Emergency NZ show us how it’s done.
Spark, Vodafone, Kiwibank, Banqer and Arnott’s show us how it’s done.
Vodafone is helping New Zealanders be business ready in a new ‘Fortune favours the ready’ campaign via FCB.
FCB’s Simon Sievert takes a look at what makes an experience powerful enough for people to seek it out again.
With Cannes kicking off over the weekend, New Zealand agencies are set to fill their suitcases with Lions and already celebrating is Colenso BBDO, which has scored a Gold Lion in Cannes Health and Wellness category for its Fonterra ‘Milk Slams’ campaign.
Over the past few weeks, TVNZ Blacksand has been getting few slaps on account of the similarity of its work to other campaigns. We look at the fuss and whether originality still counts for anything in adland.
Fed up with the depressingly low quality of parking on our streets, two FCB creatives have launched their own form of flesh coloured justice.
Two teams of young local creatives will be jetting off to Cannes Lions Festival of Creativity to represent New Zealand in the next round of the Young Lions competition after Val Morgan New Zealand announced the winners of its National Young Lions competition at an awards show last week.
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
Kiwi men have been going balls out across the country this month, and the uncouth behaviour is set to continue as it’s all part of Testicular Cancer New Zealand’s campaign, via FCB, to mark Testicular Awareness Month.
As YouTube’s brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.
While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology’s immersive realism can help change behaviour for good.
CAANZ has released the finalists for the upcoming Axis Awards, and it’s shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy behind with 42.
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.
Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with the ACC, launched an Instagram campaign that gets the message across with a dark twist.
Brian van den Hurk does ‘a John Key’ and announces his he’s retiring from FCB New Zealand.
With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB’s retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
After 25 successful years in the industry, Simon Teagle is hanging up his FCB head of client service hat to relax and mull over his next move. He reflects on his time in the industry, the changes he’s seen and FCB.
Awash with paintings, poems, prose and quotes, FCB’s senior designer Nick McFarlane follows up from his 2013 book about propaganda with ‘Hunting the Killer Idea’, a book on discovering the creative process.
The promises of targeted digital marketing were big and bold, and marketers and agencies heeded the call. But FCB head of strategy David Thomason argues that we’ve perhaps moved too far and too fast, jettisoning some of the core long-term thinking that has always typified effective marketing.
As celebrations kick off for the silly season, the New Zealand Direct Marketing Awards have added reason to toast with the announcement of its finalists for next year’s event.
FCB hosted its monthly School House session last week to discuss the possibilities for Virtual Reality (VR) for marketers beyond just gaming and entertainment. To interrogate the topic it invited, CEO of Imersia Dr Roy Davies, co-chair of IGDA Virtual Jamie Telford, VR producer at Conical Alejandro Davila and managing director of Pik Pok Mario Wynands, to be part of a panel hosted by FCB digital strategy director Dan West.
