FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.
An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.
The Ministry of Education is taking on bullying with ‘Oat the Goat’, a prevention initiative and interactive campaign by FBC.
Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone’s processing power to help fast-track cancer research. In a campaign by FCB, it’s showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.