Browsing: FCB Media

Partner articles
Are we seeing a resurgence of TV advertising?
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Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.

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FCB Media dominates the Beacons
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Last night at the Beacon Awards, FCB Media walked away with a total of nine golds and 11 silvers over the course of the night—a tally so big that host Mel Homer joked the agency could play dominoes across the stage with all its trophies. Here’s a rundown of the event.

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From Beacons success to future musings: FCB Media’s Rufus Chuter on the state of the industry
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At the first two first editions of the revamped Beacon Awards, there wasn’t much open space available on the FCB Media table on account of the sheer number of gongs the agency had collected over the course of the respective nights. At this year’s edition of the flashy awards evening that again seemed more akin to boxing event, the agency picked up a total of 13 awards, which is believed to be the highest number in the history of the event. Coinciding with this strong run of form is the tenure of FCB Media’s head of strategy Rufus Chuter, who joined FCB from London’s MEC in May 2012. And StopPress recently chatted to him about industry.

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Night of the acronyms: MBM, FCB Media and Spark PHD enjoy Beacons success
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Over 900 ridiculously well-dressed media types took their seats at the Viaduct Events Centre last night for the 2015 edition of the Beacon Awards. Throughout the evening, each of the company tables gave partisan cheers when their co-workers stepped onto the stage to collect awards, serving as a reminder of the competitive banter that typifies the industry on a daily basis. And although most winners will no doubt feel a sense of pride—and the mild throb of a hangover—today, the most successful agencies on the night were MBM, FCB Media and Spark PHD.

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FCB Media restructure sees digital sprinkled across its divisions
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FCB has been running like a dream in recent years, and so has its media arm FCB Media, with four best in shows in the past five years at the Media Awards/The Beacons, a few big clients added to its roster and its integrated offering proving to be a major point of difference. But the world has changed and FCB Media has recently changed its structure to better suit it, with the skills of the digital department now being distributed more broadly across the agency. Managing director Derek Lindsay talks about its philosophy, adding value to clients’ businesses and addressing some of the perception problems media agencies currently face.