Ad agency Sugar and online DVD rental company Fatso are capitalising on paranoia about new video piracy rules with a clever new campaign. As record companies sent out warnings for people found making illegal downloads, they sent out phony warning letters with the fictitious logo of the New Zealand Copyright Authority and the message “notice of breach”.
The 24 Hour Movie Marathon is now the Fatso 24 Hour Movie Marathon after the online DVD rental company took up headline sponsorship of the event dedicated to true film buffs with a minimum two year commitment. This year marks the 12th annual event and it has once again been masterminded by film aficionado, producer and distributor Ant Timpson. Sadly, the event on Saturday 19 November at Auckland’s Hollywood Cinema has already sold out, so we can’t give away any tickets, but Fatso is offering a prize pack to help you replicate it all at home with a free three month Super Plan subscription, a Movie Marathon t-shirt and a Fatso Movie Marathon poster, designed by the immensely talented Tane Williams. So add a strange name for a movie to the comment wall (here’s some inspiration) and it could all be yours.