NZME is set to launch its dedicated rural radio station Hokonui Radio in Hawera next week, with the aim of targeting the large farming community that lives there.
Content marketing specialist BrandWorld has just launched Field Trials, a new masthead that aims to showcase products targeted at farmers. This move marks a change in direction for BrandWorld, in the sense that this is the company’s first foray into the rural market. Although the previous four mastheads – Discover, The Extra Mile, Eating Well and Family Health Diary – do sometimes feature products that appeal to both the rural and urban markets, the new offering will focus exclusively on targeting farmers. And if the statistics from the Ministry of Primary Industries are anything to go by, this could prove to be a lucrative move.
City slickers who have given up on the big smoke but can’t tell the difference between a cow and a fence post have a new site to look to for advice on rural living.