articles tagged 'Farmers'

Dean Cook departs Farmers for The Warehouse Group—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • January 22, 2018
  • StopPress Team
Dean Cook departs Farmers for The Warehouse Group—UPDATED

Farmers' long-time head of marketing Dean Cook has joined The Warehouse Group.

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Farmers wins November Ad Impact Award with an emotional Christmas story

  • Advertising
  • December 15, 2017
  • StopPress Team
Farmers wins November Ad Impact Award with an emotional Christmas story

The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.

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Ads of the Week: 7 November

  • TVC of the Week
  • November 7, 2017
  • StopPress Team
Ads of the Week: 7 November

A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Who shared the love on Mother's Day?

  • Advertising
  • May 9, 2016
  • StopPress Team
Who shared the love on Mother's Day?

This last Sunday again marked a day of breakfast in bed, being taken out for a meal or watching kids take over all the chores. It also again served as another excuse for marketers to inundate us with their Mother's Day-themed advertising. We look at some of the most creative efforts that popped up this year.

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Boyd PR thinks inside the box for Look Good Feel Better

  • Charity
  • April 1, 2016
  • StopPress Team
Boyd PR thinks inside the box for Look Good Feel Better

Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ads of the week: 1 March

  • TVC of the week
  • March 1, 2016
  • StopPress Team
Ads of the week: 1 March

Hats off to McDonald's, KFC and Farmers.

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Fast, sexy, funky: Farmers continues down the non-shouty path

  • Advertising
  • February 29, 2016
  • StopPress Team
Fast, sexy, funky: Farmers continues down the non-shouty path

We're gradually seeing a shift in advertising where shouty retail spots are being swapped out for more emotive material. Simply announcing a sale or displaying an item in a catalogue-inspired style isn't enough to get through to an increasingly distracted and fragmented audience. Farmers recently cottoned onto this and continues to show its change in approach in its upbeat ad for its new season collection via The Workshop.

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Values and vanity: how retailers can appeal to nesters

  • Advertising
  • February 24, 2016
  • Erin McKenzie
Values and vanity: how retailers can appeal to nesters

Since the recession, consumers' perceptions of value has changed and a 'nesting' trend has emerged in housing and homewares. Big brands like Farmers and The Warehouse are leveraging this trend, with both recently launching their own aspirational homeware ranges that look like something straight out of a Pinterest board.

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Air New Zealand lands Colmar Brunton Ad Impact Award

  • Ad Impact
  • September 25, 2015
Air New Zealand lands Colmar Brunton Ad Impact Award

Air New Zealand's big 'where to next' brand ad, featuring Gin Wigmore's rendition of Tomorrow, has picked up the Colmar Brunton Ad Impact award for August.

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TVCs of the week: 8 September

  • TVC of the week
  • September 8, 2015
  • StopPress Team
TVCs of the week: 8 September

The New Zealand Defence Force, Western Sydney University, Farmers and Bayleys step up to the podium this week.

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To the wallet, through the heart: Farmers embraces the creative trend in retail

  • Advertising
  • September 4, 2015
  • Damien Venuto
To the wallet, through the heart: Farmers embraces the creative trend in retail

While most retail advertising released today features little more than price, product and sale shouted through every available megaphone, there are also some examples of retailers returning to a more creative approach when it comes to their advertising. And the most recent example of this is the new Farmers brand ad. PLUS: should marketers focus on the emotional or the rational? Should they be doing more brand or retail ads?

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Colenso BBDO/Proximity and iSite Media do a lot of walking at the Direct Marketing Awards

  • Awards
  • February 28, 2014
  • Damien Venuto
Colenso BBDO/Proximity and iSite Media do a lot of walking at the Direct Marketing Awards

Last night's 26th edition of the annual NZ Direct Marketing Awards at Auckland's Langham Hotel was a lavish affair, which was hosted by comedian Ben Hurley and the Marketing Association's chief executive Sue McCarty, who recently resigned from her position. In total 41 different awards were handed out over the course of the event, and by the end of the night the attendees from Colenso BBDO/Proximity and iSite Media must've had tired legs due to the number of times they were called to the stage.

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News Works Rookie marketer of the year: Jess Hall, Farmers

  • TVNZ-NZ Marketing Awards
  • October 22, 2013
  • StopPress Team
News Works Rookie marketer of the year: Jess Hall, Farmers
Photo: Paul Statham

Since Jess Hall joined Farmers in 2011, the scope and scale of its direct marketing campaigns has radically grown. Hall has grown with it. And the News Works Rookie marketer of the year wouldn’t have it any other way.

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Don't be a dinosaur: data-based dispatches from the DAN Dialogue front lines

  • Marketing
  • December 5, 2012
  • Dennis Kibirev
 Don't be a dinosaur: data-based dispatches from the DAN Dialogue front lines
Mkyl Roventine via Flickr

Whereas previously data analytics was confined to the laboratories of marketing research agencies, it is now becoming as commonplace in a marketing department’s arsenal of weapons as A/B testing and the now-ubiquitous brand blog. And a trio of New Zealand’s leading corporate marketers from BNZ, Farmers and Telecom shared their recent experiences of turning data interrogation into a competitive advantage at this year’s last DAN Dialogue event.

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