Fonterra has taken a page out of the mainstream retailer’s playbook by establishing a rewards initiative that gives its members access to a range of perks to those in the co-operative. The introduction of the loyalty programme is part of a series of changes, which also includes plans to rebrand all 67 of Fonterra’s RD1 stores to NZ Farm Source hubs (there are also plans to introduce four new stores), launch new digital technology, introduce on-site support and initiate a range of financial options exclusive to members.