Browsing: fake products

Old Spice conducts nine ‘internetaventions’

By tapping into a marketing budget that other companies could only dream of, Old Spice has launched a series of nine websites dedicated to fake (and unavoidably uncool) products. But instead of actually sending the products to those who attempt to purchase them, Old Spice commissions the services of the bare-chested one to conduct an ‘internetavention’ to encourage buyers to stop making stupid decisions.