As the old idiom goes, bad news travels fast. And, in a world where the ‘corporate fail’ is prime social media—and, increasingly, mainstream media—fodder, spreading the good news is becoming increasingly difficult. So, in an effort to balance the ledger somewhat, TVNZ and BrandWorld set up a new platform called The Extra Mile—almost like the commercial equivalent of One News’ Good Sorts segment—to bring more attention to some of those positive tales. And the inaugural episode was broadcast last night on TV One.
It’s been a massive year for Simon Coley, one of the main men behind both Powershop, which was judged the fastest growing company in New Zealand this year when it was awarded top prize at the Deloitte Fast 50, and All Good Organics, which won the sustainability gong at the TVNZ-NZ Marketing Awards. Here’s his pick of the 2011 bunch.
It’s been around since 2004, but in a bid to further stand out from its competitors on supermarket shelves, the Scarborough Fair brand of coffee, tea and chocolate has recently undergone a design makeover, courtesy of the folks at &Some, or as they refer to themselves, the creative co-conspirators for a connected world.
The Fairtrade movement has become a huge marketing force in recent years, with a massive increase in sales and a few big corporates starting to sign up to this more ethical approach to business. And Harriet Lamb, who helped kick off the UK Fairtrade Association about 10 years ago, is one of the women responsible for making this change happen. So, if you want to hear from an inspiring speaker, eat a few nibbles and drink a few Fairtrade cocktails, buy your tickets here for an event being hosted by Good magazine at Image Centre’s swanky new premises on Wednesday 22 June.
Fairtrade products are going off at the moment, with sales increasing by more than 100 percent in Australia and New Zealand in 2010. And to draw more attention to the benefits these more ethical products can provide, both for the well-being of the growers in the developing world and the inner glow of those buying them, The Sustainable Business Network, Heart of the City, Café L’affare, Kokako, All Good, Tangible Media, Oxfam NZ and Fairtrade NZ are holding a Breakfast in the City at Britomart Country Club next Thursday during Fairtrade Fortnight. Attendees will get to sample delights from All Good bananas, Caffe L’affare, and Kokako, Michele A’Court and Jeremy Elwood are on hosting duties, a Fairtrade tea producer from Sri Lanka will speak about the impact of Fairtrade on his community and everyone gets a free Keepcup. We’ve got a double pass to give away and all you have to do to win it is name a part of on orang-utan. If it’s the part we’re thinking of, you’ll get to partake. For all those who are unfamiliar with orang-utans, tickets are going for $15 from here.
Plenty of new stuff to choose from this week. And we’re feeling particularly generous so we’re sharing the love.
Who’s it for: Stihl by DDB and Robber’s Dog
Why we like it: If there was an Axis for funny, DDB would probably win it …
Between 2009 and 2010, retail sales of Fairtrade certified products in Australia and New Zealand increased by almost 200 percent to over $200 million and, with Cadbury and Whittakers deciding to listen to their consciences, Fairtrade Certified chocolate sales grew by more than 1500 percent. It’s already a powerful ethical consumer movement but a global campaign that’s being called the first ever ‘filmic petition’ aims to raise that even profile even further and bring more value to the farmers.
Back by consumer demand: following Cadbury’s announcement to revert to their original Cadbury Dairy Milk recipe that contains only cocoa butter and no palm oil, the company is now planning to achieve Fairtrade certification by Easter 2010.
This move will more than triple the amount of Fairtrade product sold …