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articles tagged 'Fair Go'

Dynamo tops 2013's most-watched TV list, TVNZ dominates top 20

  • Media
  • March 17, 2014
  • Ben Fahy
Dynamo tops 2013's most-watched TV list, TVNZ dominates top 20

Like previous years, TVNZ shows made up the vast majority of the top 20 most-watched programmes list for last year, with a magician, a talent show and two current affairs offerings luring the most eyeballs in 2013.

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Fair Go promotes 2014's consumer crusading, gets a serve from Brian Edwards

  • Media
  • February 26, 2014
  • Ben Fahy
Fair Go promotes 2014's consumer crusading, gets a serve from Brian Edwards

Fair Go is one of the great survivors in the world of TV and it kicks off its new season tonight at the new time of 8pm. But while the ratings remain solid, not everyone's enamoured with the show, with Brian Edwards writing a scathing piece and offering some advice to those who come in for some unwanted attention.

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MasterCard makes it a double at Fair Go Ad Awards, ASB's 'No Biggy' pulls up the rear

  • Advertising
  • November 14, 2013
  • Ben Fahy
MasterCard makes it a double at Fair Go Ad Awards, ASB's 'No Biggy' pulls up the rear

After taking out last year's best ad at the Fair Go Ad Awards for 'Tight on Tour', MasterCard backed it up last night for the follow-up, 'Wedding'. And, at the other end of the spectrum, ASB and Saatchi & Saatchi's bearded bellower Brian Blessed took the booby prize for 'No biggy. Yes Biggy!'

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Fellllaaaaahhhhhs! MasterCard's Tim reprises role, breaks ladies' hearts, embraces guests of honour

  • Advertising
  • April 8, 2013
  • Ben Fahy
Fellllaaaaahhhhhs! MasterCard's Tim reprises role, breaks ladies' hearts, embraces guests of honour

Last year, Mastercard, McCann Sydney and Robber's Dog walked away with the top prize at the Fair Go Ad Awards for their 'Tight on Tour' spot. And Tim, the over-excited All Blacks 'super-fan', has been brought back to celebrate the launch of its contactless payment technology PayPass.

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Movings/Shakings: 24 January

  • movingsshakings
  • January 24, 2013
  • StopPress Team
Movings/Shakings: 24 January

The new Mother of the Nation returns to primetime, Yellow adds a digi-double, DraftFCB in full production, Air New Zealand's new people person, Homestyle finds an editor, Allied Press shakes hands with a rival, and Anthony Reardon heads online.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

MasterCard space invader takes people's prize, Lumino's pashfest takes booby prize and Fair Go increases eyeballs for Ad Awards—UPDATED

  • Advertising
  • October 26, 2012
  • Ben Fahy
MasterCard space invader takes people's prize, Lumino's pashfest takes booby prize and Fair Go increases eyeballs for Ad Awards—UPDATED

There are some brilliant ads that bring joy to viewers and add to the pop-cultural landscape. And there are many more horrible ads that do the exact opposite. Either way, there's no doubt humans have a love/hate relationship with advertising, as evidenced by the continuing popularity of Fair Go's Ad Awards, which increased its audience from last year and crowned MasterCard's All Blacks 'Tight on Tour' ad as the best and Lumino The Dentist's 'Love Your Smile' ad as the worst.

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The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes

  • Advertising
  • October 26, 2011
  • Ben Fahy
The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes

Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop's 'Lucky Dog' epic taking out Best Ad and 'Kerrrazeee Lily Salter' from Big Save Furniture fronting up to accept Worst Ad honours. 

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Colmar Brunton and Fair Go join forces for customer service crusade

  • Brand
  • April 25, 2011
  • StopPress Team
Colmar Brunton and Fair Go join forces for customer service crusade

Colmar Brunton has long been dabbling in the field of customer service research, most recently in last year's Distinctive Customer Experiences Survey, which showed, slightly surprisingly, banks were the best-performing sector. Now it's taking its findings to a wider audience and teaming up with Fair Go for a regular monthly section that identifies New Zealand's "customer service champions".

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The people have spoken: Toyota yay, Harvey Norman nay

  • Advertising
  • October 20, 2010
  • Ben Fahy
The people have spoken: Toyota yay, Harvey Norman nay

There seems to be an underlying disdain for the persuasive arts among the masses, something that can presumably be put down to a combination of outright envy and the (slightly) misguided belief that you dastardly marcomms schemers are somehow able to trick them into parting with their cash through the wonder of advertising. But there's certainly no shortage of interest from the aforementioned masses in the commercial messages that grace their screens and, much like Paul Henry, this strange love-hate formula creates TV gold, as evidenced by the continuing popularity of the Fair Go Ad Awards.

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Mitre 10 ‘sandpit kids’ NZ’s fave ad

  • Advertising
  • September 30, 2009
  • Frances Chan
Mitre 10 ‘sandpit kids’ NZ’s fave ad

The Mitre 10 ‘Sandpit kids’ ad has been voted by the NZ public as the Best Ad in Fair Go’s annual ad awards. It crunched the competition in the votes it received (view the nominees list here). Its five-year-old stars, Ruben and Benjamin, truly stole the show and won ...

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Fair Go’s best and worst ad nominees

  • News
  • September 29, 2009
  • Frances Chan
Fair Go’s best and worst ad nominees

Fair Go presents its annual Best and Worst Ads tonight on TV One at 7.30pm. Last year’s awards episode was the 2nd most popular show in 2008, drawing nearly 750,000 viewers (just behind Dancing with the Stars). As well as the main awards and the Student Ad ...

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