articles tagged 'Facebook'

Lake Wanaka Tourism uses hyperlapse videographer to show the region in all its glory

  • June 18, 2015
  • Holly Bagge
Lake Wanaka Tourism uses hyperlapse videographer to show the region in all its glory

Wanaka is a place well renowned for its beauty, with its crystal blue lake, mountainous terrain and great slopes. And while stunning promotional imagery for the town is common to see, it’s not as often we get to see a hyper-fast compilation of the township through 4,000 images carefully stitched together by an experienced videographer, here’s Lake Wanaka Tourism’s latest marketing approach.

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Mitre 10 harnesses the power of social media

  • June 11, 2015
  • Sarah Dunn
Mitre 10 harnesses the power of social media

​Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.

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Offer of a lifetime: Sovereign offers six months of free life insurance through Facebook

  • June 11, 2015
  • StopPress Team
Offer of a lifetime: Sovereign offers six months of free life insurance through Facebook

In the modern world social media is beginning to dominate with folk progressively visiting platforms like Facebook and Snapchat instead of consuming traditional forms of media. And with this audience shift, advertisers are coming up with increasingly creative ways to market through them, travelling to their audience’s turf. Sovereign Insurance has cottoned on to this, and is using social media to educate people about life insurance, offering a free six months of it through its Facebook page.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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A sound strategy: why brands need to start thinking about silent video

  • Advertising
  • June 11, 2015
  • StopPress Team
A sound strategy: why brands need to start thinking about silent video

There was a time when people seemed to get angry about autoplay video, with Fairfax in Australia getting a kicking a few years back. Now it seems to be part of the online furniture. Instagram and Facebook launched auotplay video in 2013 and Twitter has also just announced it. But as those videos don't play with sound unless users click on them, brands and publishers are adapting to an era of silence—and, just as some have done with pre-roll ads, they're starting to find some creative solutions.

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AMP Capital adds another dimension to its social accounts through 3D video

  • Social media
  • June 9, 2015
  • Elly Strang
AMP Capital adds another dimension to its social accounts through 3D video

Jamesons was reportedly the first brand to embrace the nascent realm of 3D videos on social media when it slid a sponsored shot across the bar for St Patricks Day. Now AMP Capital, which owns four malls across New Zealand, is using the multi-dimensional technology across its social media channels to create a series of short, innovative videos showcasing its food and fashion. PLUS: five brands embracing cinemagraphs on Instagram.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Eating media lunch? How Kiwi companies have responded to Facebook's Instant Articles

  • Social media
  • May 21, 2015
  • Holly Bagge
Eating media lunch? How Kiwi companies have responded to Facebook's Instant Articles

Facebook has become a hugely important traffic source for many publishers. And last week Facebook announced the launch of a new feature called Instant Articles, which allows users to view articles from other websites (particularly enhancing mobile experience) without leaving the site. This is hoped to make for a faster loading time, more data about what users like to consume and therefore an enhanced overall user experience. And there are also benefits for the publishers. It's very early days for the scheme, but we thought we’d find out a bit about the initiative and whether New Zealand’s main media outfits are keen on the idea.

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Facebook reveals Kiwi user habits—UPDATED

  • Media
  • April 23, 2015
  • Sarah Dunn
Facebook reveals Kiwi user habits—UPDATED

Over the last year, various media organisations—StopPress included—have on numerous occasions asked Facebook for user information specific to New Zealand, but the social media juggernaut was been unable to provide much beyond international stats and the fact that around two million Kiwis visit the site an average of about 15 times a day. However, yesterday, during a press conference held at the Seafarers building in Britomart, Facebook gave a room of journalists what they had been asking for by presenting a statistical breakdown of how New Zealanders use Facebook. PLUS: Facebook financial results for Q1 2015.

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BCITO uses the power of juxtaposition to promote life on the tools

  • Advertising
  • April 22, 2015
  • Holly Bagge
BCITO uses the power of juxtaposition to promote life on the tools

The Building and Construction Industry Training Organisation (BCITO) has launched a new campaign with the aim of recruiting 5,000 new apprentices. And it's doing it by focusing on the pros of working in construction, such as not racking up a huge student loan, being fit and muscular, spending time outdoors and being a total babe magnet.

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Discussing creativity, media and burritos with Facebook: Haydn Kerr shares his key takeaways from Hackathon

  • Media
  • April 8, 2015
  • Haydn Kerr
Discussing creativity, media and burritos with Facebook: Haydn Kerr shares his key takeaways from Hackathon

Last month, DDB digital CD Haydn Kerr attended the Facebook Creative Hackathon, where he was the only creative from outside the US and the UK. Here’s what he learned.

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Brands turn to Snapchat to court the young'uns

  • Didge
  • February 12, 2015
  • Holly Bagge
Brands turn to Snapchat to court the young'uns

In a world where teenagers and adults alike seem to be checking their mobile devices every few minutes (or seconds), ignoring your compelling conversation to scroll aimlessly down their Facebook newsfeeds, uploading selfies to Instagram or sending the odd Tweet, it comes as no surprise that social media sites are an excellent platform for advertising. And a few big brands in New Zealand have now started using image and video-sharing mobile app Snapchat as a marketing tool. Here's what Spark, Vodafone, ASB, Skinny Mobile and a few others have been up to.

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Not just about the clicks: comparing Stuff and the Herald's engagement stats

  • Media
  • February 11, 2015
  • Frank Feinstein
Not just about the clicks: comparing Stuff and the Herald's engagement stats

It's no secret that Stuff leads the Herald in terms of the number of pageviews, audience reach and unique user base it attracts on a monthly basis, but this is by no means the only metric that advertisers are interested in tracking. Engagement stats, particularly through social media, are becoming increasingly important in terms of determining the value of a placing an ad on a digital media property. So, in order to gauge the effectiveness of both publications in terms of engagement, Frank Feinstein, director at Feinstein Doaks, surveyed 2.5 million Facebook interactions on the flagship Facebook pages of both the Herald and Stuff.

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All about the clicks: Nielsen tracks the year-on-year changes for New Zealand's top ten websites

  • Data
  • January 29, 2015
  • StopPress Team
All about the clicks: Nielsen tracks the year-on-year changes for New Zealand's top ten websites

Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.

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Facebook hands Kiwi reins to Spencer Bailey

  • Movings/Shakings, brought to you by Marsden Inch
  • January 22, 2015
  • Damien Venuto
Facebook hands Kiwi reins to Spencer Bailey

Facebook has appointed experienced media man Spencer Bailey as the head of the New Zealand arm of the business. The appointment of Bailey brings an end to Stephen Scheeler’s stint as the acting head of Facebook New Zealand, and this sees Scheeler return to his previous role of head of retail and automotive for both Australia and New Zealand.

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Facebook, not Fakebook

  • PopPress
  • January 21, 2015
  • StopPress Team
Facebook, not Fakebook

Late last year, puppy lovers everywhere shed unnecessary tears on account of the supposed death of Dog Whisperer Cesar Millan. This tragic news story was widely circulated via Facebook, until Millan stepped in and released an official statement via his Facebook page that he was still alive and well. This faux news story was by no means an exception, with countless similar celebrity deaths and other outrageous stories being shared through the channel. However, it seems that Facebook wants to bring an end to the falsehood. A report on Wired says that the social media juggernaut will soon release a new feature that enables users to flag hoax articles.

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What's Next? Stephen Scheeler

  • What's next?
  • December 17, 2014
  • StopPress Team
What's Next? Stephen Scheeler

We asked some stalwarts a simple question. Here's what Stephen Scheeler, head of Facebook New Zealand, had to say.

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