"If you’re looking at your comms and media plan and it looks suspiciously like the one you had ten years ago, then you’re probably building for where people were,” says Facebook's chief creative officer Mark D'Arcy, who was recently in town to speak to the crowds at ad:tech. And he reckons the only way to change this is by breaking down the legacy structures and strategies that have until now determined how marketers and advertisers do their jobs.
Marketing, advertising & media intelligence
Facebook announced a stonking third quarter result today, beating analysts' expectations with US$4.5 billion in revenue and a 14 percent increase in the number of monthly active users. But, much more importantly for the world's largest social network, Richie McCaw has finally signed up and got the blue tick after a bit of pressure from the socially savvy Dan 'Mince on Toast' Carter. And, just a couple of days in, he's already close to the 300,000 fan mark. If he keeps that up, he'll soon be getting thousands to post 'authentic' pictures of him in his Versatile house, wearing his Beats headphones and using his favourite teeth whitening brand.
Will trade data for data: why the tech giants are dabbling with internet connectivity—and why the telcos should be worried
Why are the likes of Google and Facebook acting so altruistically and exploring options to provide internet access around the world? And what do their movements mean for the traditional telcos and marketers? Anthony Gardiner looks at what is destined to be a highly disruptive journey.
There has been a lot of talk and hype about virtual reality in recent times. And just in the past month we’ve had a few sets of cardboard virtual reality goggles sent to the office from PR companies, which shows it’s very much in the public consciousness. One brand, which jumped onto the VR trend early in a marketing capacity, is Contiki. We had a chat to Contiki’s global CEO Casper Urhammer to find out more about the travel brand’s use of it. PLUS: with the amount of research and development going into virtual reality, is it better to wait?
Griffin’s recently launched an online competition campaign called ‘Super Little Bakers’ via Assignment Group, which urges kids (or rather, their parents) to submit recipes to a micro-page within Griffin’s Facebook to go in the draw to win prizes. An overall winner will be crowned Griffin’s Super Little Baker of 2015 by the end of the week, after over 170 recipes were submitted.
Napier, Nelson, New Plymouth and (North) Palmerston? Jetstar promotes its latest regional routes after seeking advice from its Facebook fans--UPDATED
Jetstar introduced its new flight destinations today after running a Facebook-based campaign where it uploaded videos of its regional tour and asked its Facebook fans for advice on which activities to partake in in each destination.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Industry happenings at Facebook, GrownUps, Marketing Association, Fairfax, Ideas Shop, InMobi and Vizeum.
The son guiding the father: The Wireless editor takes a more central role as Radio New Zealand restructures digital teams
Since its inception in 2013, Radio New Zealand's (RNZ) digital brand The Wireless has grown quickly, attracting a new audience of readers that were largely disconnected from the legacy structures of the state broadcaster. This upward trajectory has seen the website's average audience climb from 700 daily users last year to 3,000 this year. And the RNZ executive team is now hoping to spread this success across all its digital properties with the appointment of The Wireless editor Marcus Stickley as the digital features editor. PLUS: digital teams restructure, a tale of two Tobys and a new RNZ website on the cards.
The second episode of Kiwibank’s KB Series featuring Jamie Curry is out. In this episode, Curry has moved into her new flat in Auckland and is attempting to navigate herself through the beginnings of adult life, which she does with much uncertainty and awkwardness.
Tourism New Zealand has taken the unique approach of teaming up with Facebook and production company Symphony to create an online series for its latest campaign which follows the adventures of a young couple travelling around the country in a Kombi.
Following the recent announcement that Sky TV had signed a long-term deal with The Walt Disney Company to add the Sky Movies Disney channel to its programming portfolio, the broadcaster released a short online video showing that the fairies, genies and flying nannies typifying the Disney experience had arrived in New Zealand.
Industry happenings at DNA, Facebook, Adshel, Orange Productions, MediaWorks, Vanilla Brief, BTL and Maori TV.
Kiwi-born Mark D'Arcy, the chief creative officer at Facebook, has spent the last week in Cannes attending a series of meetings with the advertising community that has converged at the French Riviera. As a veritable Facebook evangelist, his objective has been to encourage creatives to continue experimenting with the platform to see how far it can be pushed.
An advert for a feminisation-suit was recently fed onto Idealog writer Jonathan Cotton's Facebook newsfeed, leading him to ask some serious questions about what the social media site thinks it knows about him.
'Like a Girl' and 'Ice bucket challenge' pick up Facebook's Blue Awards, Colenso shortlisted but misses out
The top honour at the Facebook Awards is the Blue Award and this year it went to Leo Burnett and Procter & Gamble for the thought-provoking 'Like a Girl' campaign produced for the Always brand (it also won a gold award). And the Blue for Good Award (which recognises campaigns created for charitable or not-for-profit organisations) went to the ALS Ice Bucket Challenge, a campaign that Facebook says placed only second to the 2014 FIFA World Cup in terms of how many people it reached (it also raised $220 million dollars for the cause). PLUS: Spencer Bailey, the head of Facebook for New Zealand, identifies key creative trends that have taken shape over the last year.