articles tagged 'Facebook'

Tech Watch: Wendy Thompson on how businesses can go live on Facebook

  • Didge
  • May 11, 2016
  • Erin McKenzie
Tech Watch: Wendy Thompson on how businesses can go live on Facebook

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.

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Who's feeling green this Earth Day?

  • Poppress
  • April 22, 2016
Who's feeling green this Earth Day?

To celebrate the 46th annual Earth Day we took a look at what brands are doing to encourage humans to think about the planet and how it can be saved.

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Tech Watch: a look at some of Facebook's recent updates

  • Didge
  • April 20, 2016
  • Erin McKenzie
Tech Watch: a look at some of Facebook's recent updates

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. First up is Wendy Thompson, founder and managing director of Socialites, on how Facebook is making it easier for businesses to talk to their communities.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
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Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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Merger Mania
All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
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We sit down for a chat with industry leaders to find out what they're up ...

Attitude Live boosts its online audience, wants corporates to see the value of the 'purple pound'

  • Media
  • April 8, 2016
  • Holly Bagge
Attitude Live boosts its online audience, wants corporates to see the value of the 'purple pound'

When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities, in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group's Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.

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Contagion @ SXSW: three key trends this year

  • SXSW
  • March 21, 2016
  • Tom Bates
Contagion @ SXSW: three key trends this year
Source: 8i.com

Contagion's Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Westpac splashes ‘It’s time’ campaign across Facebook’s Canvas

  • Advertising
  • March 18, 2016
  • Holly Bagge
Westpac splashes ‘It’s time’ campaign across Facebook’s Canvas

Facebook’s new ad-building toy Canvas has been causing a bit of a stir in adland. And following on from our previous story on House of Travel’s experience with the platform, Westpac has quickly followed in tow, launching its first campaign through Canvas on Monday with DDB.

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The channel of choice

  • PopPress
  • March 1, 2016
  • StopPress Team
The channel of choice

During last night's Academy Awards broadcast, Google pulled at the heartstrings with a heartfelt spot for its Android product. And what's interesting about this is that the big G isn't the only major tech company tapping into TV to get its messages to the people.

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A virtual game changer?

  • PopPress
  • February 25, 2016
  • StopPress Team
A virtual game changer?

The virtual world is creeping closer and closer to the real world as Facebook now gives its users six reactions to chose from.

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Movings/Shakings: 26 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 26, 2016
  • StopPress Team
Movings/Shakings: 26 January

Industry happenings at TVNZ, Facebook, Icebreaker, ZenithOptimedia and Red Balloon.

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Twisting perspectives: Kiwi brands dive into 360-degree video

  • Technology
  • January 22, 2016
  • Holly Bagge
Twisting perspectives: Kiwi brands dive into 360-degree video

360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.

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Top websites for December: Facebook slips below Microsoft as Nielsen includes Skype in the numbers--UPDATED

  • Media
  • January 21, 2016
  • StopPress Team
Top websites for December: Facebook slips below Microsoft as Nielsen includes Skype in the numbers--UPDATED

Microsoft’s combined offerings topped Facebook in last month’s website rankings, which are based on a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Unsurprisingly, Google came out on top, while Stuff retained its lead over the Herald further down the list.

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Emotional issues: do Facebook's emoticons pose a risk to brands?

  • Opinion
  • January 21, 2016
  • Jacqui Copas
Emotional issues: do Facebook's emoticons pose a risk to brands?

With Facebook poised to give the world a range of emoticon options, Jacqui Copas ponders whether this poses new social risks for brands.

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MediaWorks pokes fun at TVNZ

  • PopPress
  • January 15, 2016
  • StopPress Team
MediaWorks pokes fun at TVNZ

TV3 put on a bit of corporate cheek today, riling up TVNZ over Facebook over its ‘superior’ version of The Bachelor.

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Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

  • Media
  • December 17, 2015
  • Damien Venuto
Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

With users logging into their social accounts on mobile multiple times a day and scanning the newsfeed for anything that might interest them, the smartphone has become a key battleground for the publishers vying for consumer eyeballs. And with NZME data showing that 50-58 percent of all the traffic to the Herald’s mobile site came from social media channels over the last few months, we look at how news publishers are becoming increasingly dependent on social media channels.

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Fairfax shacks up with Facebook, Stuff gets first Kiwi crack at Instant Articles

  • Media
  • December 10, 2015
  • Ben Fahy
Fairfax shacks up with Facebook, Stuff gets first Kiwi crack at Instant Articles

Facebook appears to be steadily eating the internet and, in August this year, it took over from Google as the biggest driver of web traffic to news sites. It’s a bit of a love/hate relationship, however, with many publishers relying on the network for traffic, ad revenue and validation/stimulation, but also fearing that they are vulnerable to a tweak of the algorithm or demands for more money to reach its audience. Earlier this year, Facebook announced the arrival of Instant Articles, which let selected media brands publish content directly to Facebook and display it in newsfeeds without requiring users to leave. And, as part of a regional deal with Fairfax, stuff.co.nz will be the first local brand that gets to play with it in New Zealand.

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