Opinion
Media Counsel gets an e-buzz
The Media Counsel has added another sage news update to its weekly roster. And this one is concerned solely with matters digital, both globally and within New Zealand.
Browsing: Facebook
Opinion
Kiwi brings Westfield UK into digital age
Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.
Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year …
News
Orcon seeks Iggy Pop tarts
The man himself
Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.
The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from …
News
Social media sparks online tsunami appeal
On Wednesday New Zealand Red Cross launched an online cause at Givealittle.co.nz in response to the tsunami in Samoa and American Samoa. Within two minutes online donations started pouring in from around the world fuelled mainly by Twitter. More than $50,000 has been raised in three days …
News
Fear and loving in Facebook
In The Media Counsel’s consumer report, results from a US social media study show that 86 per cent of retailers have created a Facebook fan page for their product. But their biggest fear is that “people can trash my products in front of large audiences”.
Consumer Counsel Social Media …
News
Facebook leads the social media revolution
Further to our story of Nielsen shacking up with Facebook to create a 300+ million market research base, our mate David MacGregor alerted us to this vid from Socialnomics, which claims if Facebook was a country it would be the fourth largest in the world. Test your memory retention in …
News
Nielsen gets poked by Facebook
It’s a weighty brand match made in marketing heaven – Nielsen and Facebook are joining forces in a “multi-year strategic alliance to help marketers better use the Internet to develop and market new products”.
Facebook has the ability to reach a ginomous global consumer network and Nielsen has the market …
News
Money can buy you Facebook friends
Are you one of those sad sacks that has a Facebook profile but no friends to talk to? Now Aussie advertising and promotions company uSocial.net is selling friends for Facebook users.
Building a fan base has never been easier – you can buy packages of up to 5,000 or …
News
BNZ gets sugar hit
See ya Y&R, hello Sugar. BNZ has appointed Sugar as its new agency with their media partner SparkPHD.
Even though Y&R have been delivered some “great work” in the last four years, BNZ head of brand, Jo Kelly, says “we’re entering a new phase of our business …
News
New fish in The Pond
Simon PoundHadleigh Averill
How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.
Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker …
Opinion
The Conversation
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of …
Opinion
Hail the Twitterer-in-Chief
Learning from the marketing methods that unlocked the White House. Read more >>