Browsing: Facebook

News
Not just about the clicks: comparing Stuff and the Herald’s engagement stats
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It’s no secret that Stuff leads the Herald in terms of the number of pageviews, audience reach and unique user base it attracts on a monthly basis, but this is by no means the only metric that advertisers are interested in tracking. Engagement stats, particularly through social media, are becoming increasingly important in terms of determining the value of a placing an ad on a digital media property. So, in order to gauge the effectiveness of both publications in terms of engagement, Frank Feinstein, director at Feinstein Doaks, surveyed 2.5 million Facebook interactions on the flagship Facebook pages of both the Herald and Stuff.

News
Facebook hands Kiwi reins to Spencer Bailey
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Facebook has appointed experienced media man Spencer Bailey as the head of the New Zealand arm of the business. The appointment of Bailey brings an end to Stephen Scheeler’s stint as the acting head of Facebook New Zealand, and this sees Scheeler return to his previous role of head of retail and automotive for both Australia and New Zealand.

News
Facebook, not Fakebook
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Late last year, puppy lovers everywhere shed unnecessary tears on account of the supposed death of Dog Whisperer Cesar Millan. This tragic news story was widely circulated via Facebook, until Millan stepped in and released an official statement via his Facebook page that he was still alive and well. This faux news story was by no means an exception, with countless similar celebrity deaths and other outrageous stories being shared through the channel. However, it seems that Facebook wants to bring an end to the falsehood. A report on Wired says that the social media juggernaut will soon release a new feature that enables users to flag hoax articles.

News
Facebook and YouTube give a rundown of everything that went viral in 2014
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Facebook and YouTube have released respective top ten lists of topics and content that proved most popular over the course of 2014. And to accompany the publication of these summaries of virality, the new media juggernauts have also launched a pair of retrospective videos that give viewers a glimpse at what got the masses clicking over the course of the last year.

News
Virtually assured
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Facebook has said it needs to sell 50-100 million Oculus Rift headsets to make it meaningful. But Dos Equis is getting in early and offering fans a dose of virtual reality.

News
The brand that can do no wrong
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Remember when Cadbury sneakily added palm-oil to its chocolate and decreased the size of its packs? The company got an absolute slamming and its trust levels went through the floor. So it was interesting to see the exact opposite of that response when Whittaker’s put a post on Facebook saying that it would soon have to raise its prices.

News
The best of both worlds? Why House of Travel is flipping its marketing script and embracing Facebook
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Interactive is an expanding piece of the ad spend pie here and around the world, and Magna Global has predicted it will overtake TV in the US by 2017. Facebook is a big part of that ecosystem and it reckons it can offer both scale and granularity. So we caught up with Facebook head of New Zealand Stephen Scheeler to find out what’s happening here and how House of Travel has harnessed the social network and is moving away from traditional media.

News
Shakira has the greatest social media force
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Shakira’s new ‘La La La’ music video, which doubles as three-and-half-minute advertisement for Activia yoghurt, has officially become the most-shared spot on the internet, knocking VW’s ‘The Force’ off its perch after three years.

News
How Kiwi political parties measure up on Facebook
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Facebook has revealed a series of insights on how the Kiwi political parties are doing in the lead up to the 2014 general election. And given that 1.8 million Kiwis log in to Facebook on a daily basis and that ‘election’ was the second-most commonly used phrase on the site in 2013 (only bettered by Pope Francis), the social media channel is becoming an increasingly important space for politicians to share their policies—or general vitriol—with potential voters.

News
Facebook creates an ask button for lazy stalkers
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In the past, Facebook stalkers could scroll through your images and posts to deduce if you were in a relationship, without ever letting you know who they were. But the good old days of stalker anonymity are over. A new feature, which could only have been created to facilitate a shortcut for the lazy stalker, allows Facebook users to ask their friends if they are in relationships.

News
Facebook’s Mark D’Arcy on Colenso’s double at the Studio Awards and why Kiwi agencies punch above their weight
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As in 2013, Facebook again only handed out two of its coveted Blue Awards at this year’s edition of the Studio Awards. The difference this year, however, was that one of the Blue Awards—the Facebook for Good award— was awarded to an agency for work done for a not-for-profit organisation. And the emergence of this change came with good news for Colenso BBDO/Proximity, as the agency won the first gong in the newly created category for the ‘Trial by Timeline’ campaign, which was executed for Amnesty International. PLUS: Facebook’s chief creative officer Mark D’Arcy chats to us about why Kiwi agencies are so good at advertising on digital platforms.

News
How brands celebrate reaching one million Facebook fans
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The McDonald’s Australia Facebook page recently reached the milestone of one million Facebook fans and, to celebrate this milestone, the fast food chain produced a quirky ’80s-video-game-inspired cartoon that succinctly relays the full range of common interactions that brands have with consumers via social media. It also seems that McDonald’s is continuing its trend of honesty by including various references that allude to complaints from fans. PLUS: see which other brands also celebrated reaching this milestone.

News
Georgie Pie, Fuse, hit Facebook sweet spot
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McDonald’s brand Georgie Pie has tracked up to more than 25,000 fans in a bit over a month since agency Fuse launched the Facebook page. The 25-44 year old demographic who ate all the pies back in the day are a key target, but pie newbies are also on Fuse’s radar.

News
A frightening new virtual world
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Oculus Rift fans have been wondering about the future of their beloved virtual reality gaming experience since it fell into the hands of new owners Facebook. This new mashup is a disturbing vision of where the platform could end up as the social giant dictates the roadmap.

Opinion
Facebook banks on growing eco-system as mobile tightens its grip
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Facebook remains our dominant social network when it comes to user numbers and engagement, but it’s betting its future on an increasing array of options for users from what it’s brought into the stable and in-house development of standalone apps with mobile at their heart. And it touts itself as the logical partner as data-centric decisions become more central to personalised marketing off the desktop.

News
Making friends and Facebooking people
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Facebook’s new online video series recognises the fact that more and more we’re organising our gatherings using social networks. Facebook conversations result in some surprising meetups in the clips, like using a couch to ski down a slope.

News
Looking back
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If your Facebook feed has been cluttered with those look back movies, you might like a few that take the mickey out of the social network’s idea that celebrated its tenth birthday.

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