Browsing: Facebook video vs. YouTube

Facebook video vs. YouTube: which should brands use?

Shortly after its inception, YouTube became the go-to platform for watching and uploading videos, so brands begun uploading content to it to attract consumers. But in recent times Facebook has nudged its way in, placing an increased focus on the exposure of its video content to attempt to take a slice of YouTube’s marketing pie (or the whole pie if it can manage it). Here’s a look at Facebook video compared to YouTube, including some agency insights into the use of the two platforms for video sharing.