Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, in a continuation of its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time through the story of a boy who wants the girl of his affections to notice him.
The Warehouse Group has been bringing the real world and the online world closer together recently, with its recent rebrand of R&R Sport to the ‘omni-channel’ Torpedo 7, its Click Madness promotion, free wifi in the newly refurbished stores and an app that lets shoppers compare prices. Now it’s launching its Christmas campaign with a five minute online video that puts the decision-making in the hands of the experts: kids.
Since the 40 Hour Famine kicked off in 1975, World Vision says over one million Kiwis have taken part in it and raised $72 million to help people in over 40 countries. And to promote the 40th year of the initiative, which this year is focused on helping Malawi, Sugar & Partners enlisted the talents of renowned poet Sam Hunt, Exposure’s Brooke Benton and a number of other charitable young Kiwis to show how New Zealand’s largest youth fundraising event has become something of a rite of passage.
While some could probably think of nothing better than a bit of silence, having to do without your favourite sounds forever is a different kettle of fish. So, to show what role sound plays in people’s lives, Bay Audiology, Shine and Exposure’s Kevin Denholm have taken a charming—and very Kiwi—look at how customers can keep ‘hearing the things you love hearing’.
The fusing of two financial entities that between them have nearly half of the population on their books is a massive—and massively complicated—task, both logistically in terms of back-end systems and emotionally in terms of assuaging customers’ fears through communications. It’s been in the planning for a while, of course, and in response to yesterday’s official announcement that ANZ would be phasing out the National Bank over the next two years, Whybin\TBWA is about to launch a big integrated campaign that “heralds the start of a new era for ANZ and reassures customers they will be getting the best of both worlds”.
As Sir Peter Blake often said, if it’s not hard, it’s not worth doing. And there’s no doubt trying to get a bunch of young kids to stick to a script is fairly difficult. But one of the major pay-offs of working with children is that you might get to release an out-takes video, like this very entertaining behind-the-scenes number for Z’s latest campaign by Assignment Group and Exposure’s Kevin Denholm.
Z has finished the massive task of rebranding more than 200 Shell station forecourts, and it’s ramping up the patriotism once again for the next stage in its evolution with a new campaign from Assignment Group and Exposure starring some financially savvy youngsters.
They say there’s no truth in advertising. But PlaceMakers and JWT flouted that rule with their fly on the wall campaign focusing on a team of tradesmen building a house in Huntly—and the role of PlaceMakers’ expertise to ensure it all happens smoothly. And while the campaign was aimed at the trade, consumers have given it the big tick as well because ‘The Job’ has taken out Colmar Brunton’s Ad Impact Award for March.
DIY has become a fixture of recent Mitre 10 campaigns and it will again take centre stage in what the country’s largest home improvement retailer is calling a “market-first” integrated campaign by DraftFCB called Easy As that incorporates TVCs, a website, in-store programmes, print, mobile and a YouTube channel.
It’s been a tough old time in the building biz of late. Homes have been leaking, consents have been dropping and the Christchurch rebuild is taking longer than expected to kick into action. But there is some optimism afoot this year and PlaceMakers is aiming to assert its position as the go-to trade supplier in New Zealand with its first brand campaign for a few years and a major sponsorship of the Super Rugby competition.
Who’s it for: Sky by DDB and Thick as Thieves
Why we like it: Sky and DDB are making themselves pretty comfortable in the TVC of the Week La-Z-Boy of late, with a very consistent display of top notch work. And just as TVNZ announced a $15 …
TelstraClear, as we wrote in the cover story of the May/June edition of NZ Marketing, is something of a quiet yet consistent achiever among the major telcos. And, to celebrate its 20th year in New Zealand, show off its network and tell Kiwis what the company is all about, it has sent its ‘mascots’, the modern TC and his misanthropic old partner Bill, on a journey around the countryside.
Banner ads are often criticised for being boring, cheesy, annoying, intrusive or a combination of all four. David McGregor, writing in Idealog, went as far as calling online promotional activity “the Great Pacific Garbage Patch of the advertising business”. But Orcon, Special Group, Exposure and Salt Interactive have joined forces to show that very good things can happen when the utility of the digital space is combined with the ideas of agency land.
Exposure communications company has racked up a ton of high profile, expertly executed ads in the past five years by director Kevin Denholm – Mitre 10, Westpac, Air New Zealand, Toyota, ANZ, Telecom to name a few – the only problem being, Denholm can only be in one place at one time …