articles tagged 'Exposure'

Ads of the Week: 2 May

  • TVC of the Week
  • May 2, 2017
  • StopPress Team
Ads of the Week: 2 May

The Green Party, Electrolux, Survivor New Zealand, and Spark Lab show us how it's done.

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Ads of the Week: 6 September

  • TVC of the Week
  • September 6, 2016
  • StopPress Team
Ads of the Week: 6 September

Round of applause for Jed's Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.

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BP tackles young love as it moves on from Peter and the rabbit

  • Advertising
  • March 15, 2016
  • StopPress Team
BP tackles young love as it moves on from Peter and the rabbit

Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, with its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time the spot tells the story of a boy who wants a girl to notice him.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

TVCs of the Week: 17 March

  • TVC of the Week
  • March 17, 2015
  • Ben Fahy
TVCs of the Week: 17 March

FMG, Tourism Fiji, Daikin and Cuca have the luck of the Irish this week.

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The Warehouse goes long, launches Christmas campaign with kid-filled online video

  • Advertising
  • October 30, 2014
  • StopPress Team
The Warehouse goes long, launches Christmas campaign with kid-filled online video

The Warehouse Group has been bringing the real world and the online world closer together recently, with its recent rebrand of R&R Sport to the 'omni-channel' Torpedo 7, its Click Madness promotion, free wifi in the newly refurbished stores and an app that lets shoppers compare prices. Now it's launching its Christmas campaign with a five minute online video that puts the decision-making in the hands of the experts: kids.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

40 years, 40 hours, over 40 countries: World Vision's poetic tribute to hunger helping the hungry

  • Advertising
  • May 12, 2014
  • StopPress Team
40 years, 40 hours, over 40 countries: World Vision's poetic tribute to hunger helping the hungry

Since the 40 Hour Famine kicked off in 1975, World Vision says over one million Kiwis have taken part in it and raised $72 million to help people in over 40 countries. And to promote the 40th year of the initiative, which this year is focused on helping Malawi, Sugar & Partners enlisted the talents of renowned poet Sam Hunt, Exposure's Brooke Benton and a number of other charitable young Kiwis to show how New Zealand’s largest youth fundraising event has become something of a rite of passage.

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TVCs of the Week: 5 March

  • TVC
  • March 5, 2013
  • Ben Fahy
TVCs of the Week: 5 March

Ooooh, suits you Air New Zealand, NZTA and VW.

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TVCs of the Week: 23 October

  • TVC of the Week brought to you by Pluk
  • October 23, 2012
  • Ben Fahy
TVCs of the Week: 23 October

Whittaker's foreign correspondent, Bay Audiology's moments of joy, Prince Nikolai Stroganov III, NZ Police and VW's take on the importance of being young at heart earn TVC honours.

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Sounding off: Bay Audiology's charm offensive

  • Advertising
  • October 23, 2012
  • StopPress Team
Sounding off: Bay Audiology's charm offensive

While some could probably think of nothing better than a bit of silence, having to do without your favourite sounds forever is a different kettle of fish. So, to show what role sound plays in people's lives, Bay Audiology, Shine and Exposure's Kevin Denholm have taken a charming—and very Kiwi—look at how customers can keep 'hearing the things you love hearing'.

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In with the blue: ANZ and TBWA\ bank on the power of two—UPDATED

  • Advertising
  • September 27, 2012
  • Ben Fahy
In with the blue: ANZ and TBWA\ bank on the power of two—UPDATED

The fusing of two financial entities that between them have nearly half of the population on their books is a massive—and massively complicated—task, both logistically in terms of back-end systems and emotionally in terms of assuaging customers' fears through communications. It's been in the planning for a while, of course, and in response to yesterday's official announcement that ANZ would be phasing out the National Bank over the next two years, Whybin\TBWA is about to launch a big integrated campaign that "heralds the start of a new era for ANZ and reassures customers they will be getting the best of both worlds".

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Z kids say the darndest things

  • Advertising
  • August 2, 2012
  • StopPress Team
Z kids say the darndest things

As Sir Peter Blake often said, if it's not hard, it's not worth doing. And there's no doubt trying to get a bunch of young kids to stick to a script is fairly difficult. But one of the major pay-offs of working with children is that you might get to release an out-takes video, like this very entertaining behind-the-scenes number for Z's latest campaign by Assignment Group and Exposure's Kevin Denholm.

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TVC of the Week: 10 July

  • TVC
  • July 10, 2012
  • Ben Fahy
TVC of the Week: 10 July

Five of the week's best spots, from endearing child stars to George Clooney-esque stickmen and everything in between.

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As Z reaches a big milestone, new campaign lets the young'uns tell its story

  • Advertising
  • July 10, 2012
  • Ben Fahy
As Z reaches a big milestone, new campaign lets the young'uns tell its story

Z has finished the massive task of rebranding more than 200 Shell station forecourts, and it's ramping up the patriotism once again for the next stage in its evolution with a new campaign from Assignment Group and Exposure starring some financially savvy youngsters.

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Aimed at the trade, appealing to the masses: PlaceMakers and JWT take Ad Impact accolade—UPDATED

  • Ad Impact
  • April 22, 2012
  • Ben Fahy
Aimed at the trade, appealing to the masses: PlaceMakers and JWT take Ad Impact accolade—UPDATED

They say there's no truth in advertising. But PlaceMakers and JWT flouted that rule with their fly on the wall campaign focusing on a team of tradesmen building a house in Huntly—and the role of PlaceMakers' expertise to ensure it all happens smoothly. And while the campaign was aimed at the trade, consumers have given it the big tick as well because 'The Job' has taken out Colmar Brunton’s Ad Impact Award for March.

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DraftFCB dials up the DIY for multi-channel Mitre 10 campaign

  • Advertising
  • April 13, 2012
  • StopPress Team
DraftFCB dials up the DIY for multi-channel Mitre 10 campaign

DIY has become a fixture of recent Mitre 10 campaigns and it will again take centre stage in what the country's largest home improvement retailer is calling a “market-first” integrated campaign by DraftFCB called Easy As that incorporates TVCs, a website, in-store programmes, print, mobile and a YouTube channel.

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