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Memorable experiences need a bit of friction
FCB’s Simon Sievert takes a look at what makes an experience powerful enough for people to seek it out again.
FCB’s Simon Sievert takes a look at what makes an experience powerful enough for people to seek it out again.
It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally met that promise with the opening of the East Auckland court.
Whether it’s trips to Cuba or brands and businesses, memory trumps experience in the human brain, says Andrew Lewis. So you need to design your services with that in mind.