The earnestness, thousand yard stares and various cliches seen in fashion ads are a fairly easy target, as seen in anything from Zoolander to Mercedes-Benz’ tongue in cheek Fistful of Wolves. But, given the importance placed on aesthetics in this industry, they generally look good and that’s certainly the case with a film shot by Vince McMillan, a director’s assistant at Exit Films, for AUT University’s fashion department.
It’s tough for brands and agencies to compete with the plethora of amazing GoPro surfing footage, but Samsung and 72 and Sunny Amsterdam have done a bloody good job with this two-minute film to promote its partnership with The Association of Surfing Professionals World Tour.
Quite often, when companies operate across both the Australian and New Zealand markets, advertisers create generic marketing messages that are applicable across the board. But rather than adopting this cost-saving approach for its latest OPSM spot, the creative team from Saatchi & Saatchi Sydney took a flight across the ditch to produce content that was aimed specifically at the Kiwi market.
Cadbury took the win in the March round of Colmar Brunton’s Ad Impact Award with its animated, bicycling easter bunny. And it’s added another trophy to its cabinet with the launch ad for Mini Drops taking September’s title.