There are plenty of harrowing numbers facing the magazine industry at the moment. But, as the proponents say, magazines are more than just paper. And New Zealand Geographic's Photographer of the Year is a case in point. PLUS: a gallery of the winners.
Marketing, advertising & media intelligence
StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS
Marty Neumeier, best-selling author, designer and renowned business adviser, is on a mission to "revolutionise the way business does business in the 21st century". And you can find out how he plans on doing that at an event on Friday 29 August where he will share his insights on modern brands and the importance of being credible in an age of transparency.
After around 18 years of fusing art with commerce, events and media company Madant has morphed into Uno Loco. And with clients increasingly looking to create experiences, not just ads, and with events companies increasingly dabbling in other areas, the planets appear to be in alignment for this successful yet under-the-radar business.
Today’s consumers are fickle. It’s becoming harder to find loyal customers who won’t jump ship at the sight of a sweeter deal. They demand more for less, and are more willing than ever to shop around rather than sticking with a ‘preferred’ brand or provider. The telco industry knows this better than most. And you can find out how some of the country's biggest players are dealing with it, differentiating themselves and inspiring customer loyalty and at the MA's next Knowledge Bites event on Tuesday.
Hark, seekers of knowledge! Only a few tickets remain for next Tuesday's event. So get yours and avoid a lifetime of bitter regret.
Made for the small screen: has the currency of social content exceeded the value of the experience itself?
If you see Beyonce in concert, but you didn’t record it on your phone, did it really happen? Jo Bennett says the earned exposure of events often surpasses the live experience and this is forcing marketers to consider the value of events/experiential as an extremely powerful tool for reach.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Alt Group's rebrand of the Auckland Art Gallery, Sons & Co's website featuring disembodied limbs and Designworks' slick packaging for Silver Fern Farms were among the major winners at the 2012 Best Design Awards, the Oscars of the New Zealand design world.
Wellington, which fancies itself our arts and cultural capital, will no longer have to miss out on the creative love-fest that is Semi-Permanent.
Coca-Cola South Pacific, giffgaff and comparethemarket.com from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they've harnessed modern direct marketing to take their businesses to another level.