Browsing: events

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StopPress Presents: ‘From broadcast to broadband’—a guide to digital video
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As a still-nascent format, digital video can be a confusing realm for brands to navigate. So do you need it? And if you do, then what? Facebook video or YouTube? Long form or short form? DIY or through a production or media company? Pre-roll, in-feed, standalone or the whole kit and kaboodle? Once you’ve built it, will they come? And if they do come, how do you measure success? Fortunately, we’ve gathered together a gang of big brains to answer those questions, guide you through some of the trends and help you get better results at an event on Tuesday September 22.

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StopPress and Getty Images present ‘The Content Marketing Picture’
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Content is de riguer at the moment. And while there’s plenty of action in this area, there’s also plenty to learn. So, to help with that, StopPress is hosting an event next week for those looking to get a flavour of the latest thinking on content marketing. The Content Marketing Picture—organised in partnership with co-hosts Getty Images and TVNZ—will take place at the Spark Conference Centre in Auckland, Tuesday 5 May, from 5.00pm.

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How to build a video game in two days
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Media Design School’s Global Game Jam attracted a record 102 registered participants, all taking part in this year’s gathering. Each “jammer” was tasked with creating a functioning video game in the space of two days.

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It’s complicated: art with a bit of heart
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You creative, markety types like a bit of art. And the World Giving Report shows that New Zealanders are pretty generous too. So why not combine the two and head along to ‘It’s Complicated’ at Studio 230 in Ponsonby next week.

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StopPress Presents: ‘Brand is as brand does’, with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS
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Marty Neumeier, best-selling author, designer and renowned business adviser, is on a mission to “revolutionise the way business does business in the 21st century”. And you can find out how he plans on doing that at an event on Friday 29 August where he will share his insights on modern brands and the importance of being credible in an age of transparency.

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APN sweeps up MediaWeb’s mess, wins Deloitte Top 200 partnership rights
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Following the receivership of MediaWeb, NZ Management Magazine was bought by the NZIM and given to Adrenalin to publish alongside its existing title NZ Business. MediaWeb used to own the Deloitte Top 200 Awards, which celebrate New Zealand’s most outstanding large businesses and their people, and the event was seen as a “cash cow and jewel in the crown” of the company. But it’s thought the IP was transferred to Deloitte when MediaWeb couldn’t pay the bills, so, without anyone to run this year’s awards, it recently put that business on the block and APN New Zealand has won it. PLUS: Toni Myers’ LinkedIn profile gets a slap from a former MediaWeb employee.

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Inside: Uno Loco
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After around 18 years of fusing art with commerce, events and media company Madant has morphed into Uno Loco. And with clients increasingly looking to create experiences, not just ads, and with events companies increasingly dabbling in other areas, the planets appear to be in alignment for this successful yet under-the-radar business.

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All aboard for the telco tell-all
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Today’s consumers are fickle. It’s becoming harder to find loyal customers who won’t jump ship at the sight of a sweeter deal. They demand more for less, and are more willing than ever to shop around rather than sticking with a ‘preferred’ brand or provider. The telco industry knows this better than most. And you can find out how some of the country’s biggest players are dealing with it, differentiating themselves and inspiring customer loyalty and at the MA’s next Knowledge Bites event on Tuesday.

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When politicians, brands and businesses all admit to being a little green
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While conspiracy theorists might infer that St Patrick’s Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here’s a breakdown of some of the interesting St Patrick’s Day-themed efforts that emerged this year.

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Big Day Out cross-collaborates to offer more than just music
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In 2013, many Kiwi music fans were left with a Big Day Out-shaped hole in their hearts on account of the event being pulled due to the disappointing 2012 lineup resulting in poor ticket sales. But this year, with Pearl Jam, Arcade Fire, Deftones and Snoop of the canine or feline persuasion making an appearance, the hype has attracted not only fans but also a few Kiwi businesses. Here’s what attendees can look forward to at this year’s event.

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Kiwi marketers still not convinced by Halloween – UPDATED
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According to Yahoo Finance, Americans spend about US$8 billion on Halloween every year, with the biggest chunk spent on costumes. And while Kiwis are yet to fully embrace the trick or treating culture, there’s definitely a buck to be made. PLUS: MOTAT’s Halloween event lures the ghoul lovers.

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