There's been plenty of action in the produce section recently, with All Good taking a pot shot at the corporate banana with a recent campaign and Oxfam—and the Commerce Commission—questioning Dole's use of the 'Ethical Choice' label. And it all came to a head yesterday after Oxfam released a report showing Dole's apparently dubious labour and environmental practices in the Philippines.
Marketing, advertising & media intelligence
The Commerce Commission has warned fruit importer Dole it may be in breach of the Fair Trading Act on three separate counts relating to the company’s Ethical Choice marketing scheme. However, only a court can decide if there has actually been a breach of the Fair Trading Act, with convicted companies liable for fines of up to $200,000.