Browsing: esports

Esport a new world for marketers

Kiwi marketers can tap into new revenue streams in the world of social sports gaming, played out at events and internet cafes and watched via online TV, a Wellington researcher says. Victoria University’s Dr Yuri Seo says the eSports world is a far as you can get from hibernating at home playing games. And it means new ways for brands to reach consumers through games.