Browsing: Eric Rowe
Eric Rowe’s not just being pedantic when he tells people they shouldn’t be careless with the term page impression. That’s because he’s seen marketers waste millions due to misunderstanding.
Given YouTube’s current pervasiveness, it’s hard to believe it didn’t exist until February 2005. And back then, the expensive tools of the trade meant high-quality video was largely inaccessible to the hoi polloi. Now, recording technology is cheap and ubiquitous and broadband means consumption is rising rapidly. The seemingly insatiable desire for online video means it is a huge area of focus for brands and marketers and how to tap into some of the possibilities this exciting realm affords was the topic of discussion at the Marketing Association’s Brainy Breakfast last week.