The trouble with DRMLast week we saw a vulnerability in TV3’s On Demand service exposed, forcing the broadcaster to shut down its video streaming service for…
2Degrees says chief exec Eric Hertz and his wife on board crashed plane near Kawhia, “unlikely to have survived”.
2degrees announces its new chief marketing officer, ACP names a new editor for Australian Women’s Weekly, Ellen Read shacks up with Fairfax, DraftFCB welcomes a new creative pair, Quickflix chooses its local weapon and the IAB re-launches its awards.
Larrie Moore, the founding marketing director for 2degrees, has quit the mobile operator.
It seems more and more mates are joining Bruce. 2degrees has announced a larger than expected growth, providing mobile services to 875,656 New Zealanders now, after two and a half years in the market. Included in this are more than 275,000 customers who brought their existing mobile numbers with them.
2degrees has sought urgent Commerce Commission action to stop Telecom from damaging competition in the mobile market. Telecom has confirmed it will lock the phones of customers who buy its planned ‘Skinny’ product, forcing them to pay a fee if they want to leave before a certain time. ‘SIM-locking’ is an anti-competitive practice the Commerce Commission warned against in 2008, when Vodafone tried to get away with it. Vodafone backed down after receiving a letter stating the practice was anti-competitive
Eric Hertz
The last time 2degrees released its customer numbers in February 2010, it had managed to attract 206,000 New Zealanders with a combination of attractive pricing, smart marketing, a much-loved frontman and a giant ‘log-oh’. Just over one year later—and 19 months since it first opened its doors in August 2009—that figure has more than doubled to 580,112.
I got three main insights from this week’s Marketing Forum, an annual assembly of New Zealand’s top marketers. Hats off to the Marketing Association which once again pulled in 100-plus of our most senior marketers to compare notes, share war stories and drink modestly. Well mostly.