Browsing: EQC

News
EQC and Y&R hit controversy head-on with new campaign
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Taking inspiration from the ‘Fix. Fasten. Forget’ campaign slogan from the well-loved Havoc and Newsboy campaign of the early 2000s, Y&R Wellington has now launched ‘Fix. Fasten. Don’t forget,’ a government-funded follow-on that aims to remind Kiwis of the importance of securely fastening items around the home. But rather than using a humorous educational approach, Y&R aims to catch the audience off guard with three ads designed to shock Kiwis out of their inertia.

News
TVCs of the Week: 10 December
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Two entertaining PSAs for HPA and Maritime NZ, shock tactics from EQC and some clever use of video from Burger King get the festive baubles this week.