There’s plenty of excitement about craft beer at the moment. And plenty of debate about what that term actually means. But, after a big few days for the sector in Wellingtion, John Baker asks if it is the big boys making ‘faux craft’ or the new players making average product that are likely to do more damage.
There is perhaps no greater force in the online world than cat videos. Wired recently delved into what it called the online cat-industrial complex, ad agency John St spoofed the feline fascination brilliantly with the world’s first cat advertising agency, and a recent cat video film festival in the US drew 10,000 people (it was won by Henri 2: paw de deux). Now Orcon is embracing the zeitgeist with a new campaign starring animated cats Daisy and Gav.