Browsing: environmental marketing

Qualmark gets rub of the green

In an attempt to court increasingly environmental tourists – and reward environmentally-minded accommodation providers – AA Guides and Qualmark this week released a travel guide listing only businesses that meet both Qualmark quality and environmental criteria.

How to market sustainability

Is a one-day professional development workshop being held at the University of Auckland on Friday 16 October. Learn how to avoid greenwash and communicate effectively with ethical consumers. Tutor Kath Dewar has 18 years’ experience creating social and environmental marketing initiatives in the UK and New Zealand. You can read …