Every year, the equivalent of 1,866,664 trailer loads full of organic waste are sent unnecessarily to the landfill in Auckland, a mass so huge that it costs taxpayers approximately $77 million per year to dispose of it. So, in a bid to remind Aucklanders about the problem of food waste while simultaneously encouraging them to consider composting, We Compost (a network of New Zealand businesses committed to reducing and recycling organic waste) has launched a campaign via DDB and with support from Auckland Council that will on 6 and 7 September enable Aucklanders to trade their food waste for a variety of treats.
Coca-Cola has been on something of a self-flagellation mission of late in its advertising campaigns. In what can be seen as an effort to undo some of the environmental harm it has done due to the sheer number of empty plastic bottles strewn all over the world, the company has been focused on relaying a strong recycling message in many of its recent campaigns.
This week from the Consumer Counsel: It’s not easy being green. Tough economic times have led to reduced environmental spending. But the greenest consumers are showing little change in their commitment to the environment. They’re just replacing idealism with hard-boiled pragmatism and modifying their own behaviour rather than buying green products that many believe are overpriced.
Celsias gives Kiwis the ability to take action on climate change and build a community-led response. In addition to a daily blog, the site features a variety of tools to share information, form discussions, start projects and swap success stories.
According to Nielsen Media Research, 80 per cent of small …