When Claudia Batten speaks about business, it pays to listen. Her career began in corporate law with Russell McVeagh in Wellington, where she specialised in contract, IP and technology law. But as the tech boom boomed, she moved to New York and set up gaming ad network Massive, which was sold to Microsoft in 2006 for a princely sum, with some reports at the time claiming it fetched US$400 million. This year, she left her second start-up Victors & Spoils, the Boulder-based, crowdsourced creative agency she co-founded in 2009 with ex Crispin, Porter & Bogusky directors Evan Fry and Jon Windsor, after French holding company Havas bought a majority stake in the business and positioned it for international expansion. And, as is often the way with serial entrepreneurs, she’s already started work on her next, still rather mysterious project. But she took time out to have a chat with NZTE as part of its advice from entrepreneurs series.
‘Be comfortable being uncomfortable’: Claudia Batten’s entrepreneurial advice