It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.
Fairfax Media launches a digital energy business to help reduce customers’ electricity costs.
As Genesis, the country’s biggest spending energy company, gets set to announce the results of its recent pitch, Contact, the country’s second biggest spending energy company, is also searching for some new agency partners, although, judging by the number of go-to industry gossips who didn’t know about it, it seems to have been a slightly more exclusive affair.